Optimizing your website to create leads is what every Shopify e-commerce store has to do. But it’s not as simple as throwing a “Click here” button on your homepage and watching potential customers pour in (unfortunately). Instead, marketers and designers need a more strategic approach. In this post, we will introduce some really quick ways to optimize your site to create potential customers. Keep reading them carefully.
Add forms to the pages with the most traffic
Assessing the status of your current leads creation before you start is important. So you can track your success and identify the areas where you need the most improvement. Some of your pages can create great leads but you don’t even realize it. To get started, conduct an audit to see where most of your online traffic and access comes from. Here are some popular places where businesses can get visitors:
- Email Marketing. Traffic might come from users who click through to your website from your email with love.
- Social Media. Traffic may come from users participating in the campaign through one of your social media profiles.
- Blog Posts. Traffic can come from your highest performance blog posts.
- Live Chat. Traffic can come in the form of users who reach your customer service team through the facebook live app.
When you determine where your leads are coming from, you’ll want to make sure the pages they’re visiting are doing everything possible to nurture visitor interest. For example, if through your analytics tool, you recognize most potential customers are clicking on the link to your site from your Facebook page. Your next step is to update the pages they are visiting with content that helps them continue and engage with your site. On your most visited sites, add longer-form content that visitors can access through forms that attract their contact information.
CTA means to entice site visitors to perform a specific action in your favor. You must pour every creative, engaging and convincing effort to make your CTA as good as it can possibly be. Use contrasting colors with your website. Keep it simple. Conversion, revenue, business, and profit – it all depends on a strong call to action. CTA is very powerful, very important and the foundation for the success of any online marketing initiative.
The landing pages
Creating landing pages is one of the key elements of a comprehensive marketing strategy. They are where users “land” when they click on a call to action in a page or email to learn more about a specific offer, product or service. According to a survey by HubSpot, companies with more than 30 landing pages on their websites have generated 7 times more leads than companies with 1 to 5 landing pages.
You not only optimize design but also flexibly use apps like shopify sale app.
The Thank-You pages
Usually, it is the landing page that receives all the love in the process of creating potential customers. But the thank you page, where visitors are taken once they submit the form on the landing page and convert it into a lead, should not be ignored. Along with saying thank you, be sure to include a link for your new potential customer to actually download the offer on your thank you page. You can also include social sharing buttons and even a form for another relevant offer.
Keep track of other useful posts over autoketing.com.