Be honest. Are you creating enough potential customers from your website? Hubspot reports that 63% of marketers find creating traffic and potential customers one of their top challenges. Your website is often the first point of contact that your potential customer has. With countless other Shopify e-commerce websites and companies competing for the same business, does your company do enough to make an impression? Continuing the content of Part 1 and Part 2, we will introduce you to the remaining simple ways to optimize your website. Read them carefully.
Optimize every step of the creating leads’ process
If your visitors have searched for “mixed up clothing tips” and ended a blog post that you published as “10 ways to mix + match your clothes”, it is better not to link the post with an offer to choose cosmetics advice. Make sure your offers are relevant to the page they’re visiting so you can take advantage of visitor interest in a specific topic. As soon as visitors visit your site, you can start to learn about their conversion path. This link starts when visitors visit your site and ends with their filling out the form and becoming a potential customer.
However, sometimes the visitor’s path does not end with the desired goal. In those cases, you can optimize the conversion path. How? Take an example of Surety Bonds. They were struggling to convert visitors at the rate they want, so they decided to run an A / B split test (two versions of the landing page) to determine which strategy works better. Finally, they changed a link into a button, added a form to their homepage and asked different questions on their form. Result? 27% increase in lead generation.
If you want to run an A / B test on the landing page, be sure to check the three key parts of this process: The Calls-to-Action, The Landing Pages, The Thank-You Pages. Also, use The Kickback Email. When visitors convert into leads and their information into your database, you have the opportunity to send them email feedback, ie “thank you” emails. Use the email with love free app to do this effectively. Email kickback duplicates the interactive (open and click) rate of standard marketing emails. Use kickback email as an opportunity to include CTA and encourage sharing on email and social media.
Develop a Live Chat service for your website
Shopify live chat services are increasing not only in sophistication but also in many people expecting them to learn about suppliers they may want to buy from. This means you can miss a potential customer-generator. To create leads through live chat, check your site to see which pages your visitors spend most of their time on. With appropriate development resources, you can install live chat tools on the pages where customers need the most support or information. This allows you to casually collect and record insight about their product needs while answering their questions.
Depending on who started the conversation and the question your visitors have, you can even integrate your customer service team with live chat. This ensures every website visitor has their needs resolved regardless of where the conversation goes.
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