To understand how to optimize your website, we must first have a basic understanding of the process of creating leads. Which components are active when a normal Shopify e-commerce website visitor turns into a potential customer? The prospect creation process usually starts when a site visitor clicks on a call to action (CTA) located on one of the pages on your website or blog post. That CTA leads them to a landing page, including a form used to collect visitor contact information. When visitors fill out and submit the form, they will be directed to a thank you page.
Continuing the content of part 3, here are simple ways to optimize your website to create potential customers.
Measure the performance of each generator
Check how each of your existing leads generators is contributing to your business. The purpose of this is to evaluate the sources of your potential customers (including landing pages and CTA). Then provide feedback on how to improve your existing content.
You can also compare landing pages that worked well with others that didn’t. For example, suppose you get 10,000 visits to Landing Page A and 100 of those who fill out the form and convert into a potential customer. For landing page A, you will have a conversion rate of 1%. Suppose you have another landing page is B. It has 50 visitors to convert into potential customers for every 10,000 visits. That will be a 5% conversion rate – great! Your next steps might be to see how a Landing Page A differs from Landing Page B. Then optimize the Landing Page A. Finally, you can try running internal reports. Evaluate landing page visits, CTA clicks and share the thank you page to determine which offers are performing best and then create more likes.
Start with basic CTA on your Homepage
If the design of your homepage is something that catches the attention of a person, then CTA is what keeps it. However, do not bombard your visitors with a CTA with the longest or most complex content you have. Your homepage is at the top of your marketing channel. Therefore, offer a free trial or sign up for a periodic campaign, such as sales discount on Shopify. Consider trying one of the CTAs below for your website:
- Subscribe to Updates. In general, consumers want their browsing experience not to be as invasive as their buying experience. They are not ready to buy goods when they first find your site. To introduce them about you without any effort or commitment from them, invite them to sign up for an email informing them about industry trends and product updates. This is a classic email marketing campaign. You can do it better with email app on Shopify. Personal tracking with those who choose to stay in this mailing list to evaluate their interest and ultimately turn them into qualified marketing qualified leads (MQLs).
- Try Us for Free. Free trials and demos are the company’s growing bread and butter. They allow you to create demand in your business and create contact lists of potential customers who are currently testing your product. On your homepage, let your product be available for free trial for a limited time. Use CTA and the form where you can collect their name and email address. At the end of each product demo, follow the user to see what they think about it.
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