Thousands of businesses of all sizes around the world use email marketing. It seems to be the most effective marketing channel. Email marketing brings more opportunities for your business and gives a better return on investment. With email marketing, your business in Shopify can create deeper relationships with a wider audience.
There are many reasons why email marketing is considered to be one of the profitable means of marketing.
- Low costs
The most obvious advantage of email marketing is its lower cost compared to mainstream marketing channels. You don’t need to pay the costs of print or postage and the exchange fee for exposure on a certain magazine, billboard or television channel.
Sometimes when sending thousands of emails at a time, you need to pay a small overhead. However, this cost is far lower than other marketing channels.
- Reach an already engaged audience
Email marketing is the convenient channel to interact with customers. You can send the promotional emails of the special events or the information of new products to attract clients to your online store.
Besides, email marketing can help classify customers and send the suitable advertising program to each type of clients.
- Drive revenue
Email marketing is great for impulse buying. When sending a promotional email, you should attach a link to your products or program. Then, your consumers can purchase with just a few clicks. That makes them feel convenient. Thus, you can drive sales with a tempting call to action and a link straight to the checkout.
- Easy to get started
You don’t need a huge team or reams of technical nous to get success when running email marketing. You can create an email campaign with fancy templates, images, videos, and logos.
However, you should focus on the content of the email, it needs to be attractive and informative.
- Reach a global audience
This platform allows you to reach the audience around the world. People from the different countries can access to your store and buy your products.
- Unrivaled return on investment
You just pay a small fee but the return is unrivaled. You can save the cost and use this to invest in your products. Besides, the people around the world can buy your items. Thus, you can boost your interest.