Last year, online transactions on Cyber Monday hit a record $ 6.59 billion, according to Adobe Insights. E-commerce businesses of all types are currently involved. So is your Shopify business or other types of e-commerce store ready to create a splash on the web and bring record sales?
Of course, it can be hard to spot on Cyber Monday with lots of direct type deals offered by major stores. That is why your online store needs to stand out in the crowd and find ways to attract shoppers to your site and persuade them to buy while they are there.
But how do you do this? Consider setting up the following five tips to increase your e-commerce sales on Cyber Monday.
20% discount for shoppers in Cyber Monday simply will not do the trick. To stand out on that crazy day, when all your competitors are offering great deals, you have to create an exclusive deal, a day of sales too good for the consumer to pass.
For example, Dean & Deluca offers 50 percent shipping costs for Cyber Monday. A 50% discount is enough to attract the attention of even the most seasoned shoppers. Fifty percent is a lot to give away for many companies but it’s just for one particular day and it can bring you a lot of profit later. However, if you are worried about giving away too much and losing money, set shoppers the minimum amount they need to reach before you unlock your great deal.
Use the Shopify free shipping bar app to do this more efficiently.
Display different products hourly
You want to keep your brand at the top of the minds of the shoppers, but they may find it difficult to keep track of you with a lot of distraction. Accordingly, you must entice customers to continue returning to your site by displaying different products and sales every one to two hours. Rather than just publishing sales across the web, highlight wonderful items.
Displaying some of your best products will attract many different shoppers and make it easy for them to find what they are looking for.
Increase people’s sense of urgency
So you’ve enticed users to visit your site and see the Mondays on your network. How to make them buy your products when they visit? A perfect way for shoppers to hit the “quick” payment button is to increase the urgency by using a countdown. The more scarce an item is, the more people will want it.
A clock is ticking down every minute is a visual signal that makes shoppers act.
The product discount master app will the countdown time for each product to promote customer’s purchase decision and drive sales for your store.
Create a newsletter-exclusive offer
Create a newsletter-exclusive offer! A special offer like this will reward your loyal subscribers and create a VIP feel, and it will help you build a more extensive email list. Your loyal followers are the primary shoppers who are likely to buy from you, so encourage them to start spending more and buy more. Be sure to promote this exclusive deal for non-subscribers to encourage them to subscribe to your email list and join this elite group to give them the best deals available.
Combat abandoned carts
75.6% of online retail orders were canceled instead of purchases. That’s a ton of lost sales. So instead of allowing all those shoppers to leave your site without buying these products, fight off abandoned cars by luring those consumers back to the store and complete their orders.
Sending emails to users who have abandoned their shopping carts is a great way to get their attention. They may have browsed and distracted, but a simple reminder can take them back to your store.
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