Creating a network of influencers to support promoting your products or services is a crucial way to engage a huge audience. You should not wait for holiday seasons to do this because competitors probably undertake it pretty well. And they will get more customers during the sales time. Although you have a store in the Shopify platform or not, it is very important to make a strategy.
Step 1: Identify available influencers
To run a campaign, you should find out who the possible influencers are in your industry. There are tons of influencers to choose from, but the best place is social media like Facebook and Instagram.
Step 2: Communicate with them
The second step is communicating with the influencers. Leave some comments on a few of their newest posts is a smart way. Show them how much you relish their posts and their account. After that, you probably kick off an inquiry about working together. Do not make a sales pitch only!
Step 3: Check their ability to fit in your industry
You should follow their channel or their blogs to check that are they ideal for your industry or not. Ask them some questions to make sure that you test out this point. Make a list of questions is a good way to check. For example, you should ask them if they use the discount sale apps on shopify or best upsell app on Shopify. Please bear in mind that you should ask them gently. Do not make them feel pressured that you are doing a serious interview. This step also ensures that they have real audiences or not.
Step 4: Set your objective
One of the most popular issues companies often get is that they want to gain everything at once without doing anything. In other words, you should make a clear target to know what solution you will want to run through the influencers. Brand awareness, product awareness, conversation are one of the most common targets you should list out when making an influencer plan.
Step 5: Check their reputation
Figure out who the influencers have worked with other brands probably help you determine if your product is suitable for them and the target market. Did they work with your competitors?
This is both the good news and bad news. The positive one is that you will know that they have some experiences about your industry. The negative side is that you will pay more attention to a lot of secret information about your brand.
Knowing other tips to run your campaign in the Grow Your Business is also a great way. Do not ignore!