Marketing is important to the success of a business. However, it sometimes expensive for small businesses. If you are a new enterprise on the Shopify platform, you can try out five ways to market your business on a tight budget.
Build relationships with clients
Spend time to build up the relationships with customers. Encourage people to press the ‘subscribe now’ button on your website or social media channels to register to a mailing list. Besides, ensure to clients that you won’t misuse their data or spam them. Keep in touch with them by sending information via email.
Moreover, you can send the thank-you email with the email with love app after the consumers make a purchase.
Use email marketing to your advantage
Email marketing is a great way for the one with a tight budget. You can send out mass marketing emails to a huge database of subscribers. Create marketing emails with the interesting content and a compelling subject line. You should recommend the new products, the discounts, incentives and so on.
Late morning is the best time to send an email because this is when emails are more likely to be opened.
Attend networking events
The networking events are incredibly important. Take advantages of the useful networking events. There are dozens of events going on at any given time.
Existing customer referrals
Don’t be shy! You can ask the existing customers for referrals. If your users satisfy you, they will recommend your business to their relatives. However, it doesn’t hurt to prompt them into action. Besides, if they recommend a new client and that person becomes a new customer, you can offer customers a discount on future purchases.
Social media marketing
The power of social media is great. Thanks to a social media channel, most people find it easier to ask questions or complain. Take the time to engage with your followers on social media. In addition, you can build up a local reputation by getting involved in community events.