When the frequent holiday seasons quickly come, prepare something for a huge uptick in sales, whether you are selling on Shopify ecommerce or Omni-channels. Nonetheless, special events are unique issues which come with the busy moments in the holiday seasons. Online retailers need to find out and plan for the storms.
Your pay per click (PPC) ads
It is really hard to control leaks in PPC ads, but you should attempt to fix it as soon as possible. Check the high payments, review the low-converting keywords, and modify bids at the same time. You even should change suitable keywords which are negative or pausing the main keywords for the holidays if they are consuming the budget from better words.
Another post you can read to know how to show your performance and boost sales in holiday seasons.
Do online businesses always concentrate on landing pages no matter you are running a special service or a common product. Landing pages are crucial tools to get good points in Google’s Quality Score platform. In other words, you should pay more attention to some issues such as low keyword importance, high rates, slow page speeds (make you spend a lot), and convert fewer buyers.
Remember, do not just see how landing pages look and focus on keywords. Instead, check the landing page positions in the search engines and value propositions for your product or service over the landing page. It is also a marvelous idea if you think of the email marketing strategy to keep current customers and prospects.
Most people do not consider using re-marketing or they even do not know it. Re-marketing supports you can display your products or text ads which appear on other websites. This method is great for new visitors who cannot remember your brand and the pages they accessed when doing their comparison shopping. Or you are building new brands on the market!
Why should you solve this issue? Is it a problem? In the normal days, it is not! However, it will become a big problem in all of the holiday seasons like Christmas Eve, Black Friday, Cyber Monday, New Year, etc.
Usually, the holiday season spread from November to December which is a long time to keep cart content. What does it mean? Potential buyers probably think of their final purchase decision and they still hold their shopping carts on your page. As an online business owner, what should you do? Running re-marketing campaigns are the best solutions!
To expand cart of Shopify customers, you should use shopify flash sale app.
If you select to hold sold-out products in your catalogs, ensure that you offer an alternative product recommendation for your customers. Creating a sales app is also fine to let buyers know that their order will be back pretty soon. Make sure that you add this feature to the app like the pop sales. During peak seasons, calculated re-stock dates are essential because clients do not have to wait in many days.
Sometimes, items sell out when the time buyer adds their products in the cart sooner or later in the available stockout time. Therefore, it is important to check the condition on a regular basis to serve them with related items in order to save your sales.
You can read further information on this blog at seasonal marketing.