How do a few startups that are so small but can attract enough customers to maintain the business? Research has shown that these smart Shopify e-commerce stores use some allowed methods that many of us have learned to ignore. Some of them are astonishingly simple and will cost you nothing. Someone else will cost you a bit, but not enough to carry a hole in your pocket.
Thanks to the internet, there are now more free, less expensive and exciting advertising options for small businesses. Following the story from Part 1 and Part 2, in this post, I will reveal the remaining ways.
Do you have a website yet?
Don’t overlook a sales website online. Small businesses also need web pages, even if it only has one page. Due to the enormous influence of the internet, our world is now more connected than ever. Most people only use the internet today when they want to find a product or service.
With the spread of mobile phones across many parts of Africa, finding Google information is more comfortable and more effective than asking the nearest human. Let’s say you run a small laundry and dry-cleaning job in Tema (a small Ghanaian city). Does your business appear in search results when a desperate client searches Google for ‘Laundry Business in Tema’? Owning your website is no longer a luxury that only large companies enjoy. The Internet has helped people enjoy the opportunity to be found.
Of course, e-commerce businesses have to invest in it much, with the most trending app such as discount products for Shopify . You can get a free site today and Shopify is an excellent place to start. You can set up a single website with a brief description of your business, products, and services. More importantly, you should include your contact information (physical address, phone, and email). Put your small business online. It usually costs nothing and will benefit you a lot.
Start a contest
Everyone likes to win. It’s not always just about the prize you win. It’s the thrill of getting lucky or defeating someone. Call it ‘ego’ or whatever you like, but it always works. Suppose you are in the wedding business and selling wedding dresses, bridal accessories and other things for young people are planning for a wedding.
Let’s say you start an exciting contest and the prizes include a custom wedding dress or a full honeymoon trip to a local resort. To participate in this contest, all couples will have to do is send a romantic poem about how they met. Can you imagine this kind of buzz that could be created for your small business? And, of course, a free shipping app on shopify service for the winning pair and currency converter for shopify will make the award even more attractive.
To spread the word about the contest, you can use word of mouth and social media like Facebook. Potential couples will start talking about the contest and generate attention and free buzz for you. Although many of them will not win big prizes, they will still be interested in learning more about your products and services. However, make sure you can comfortably afford the prize you plan to give. Get a reasonable budget and stick with it. It does not make sense if the money you earn from selling your product during the contest can’t afford the cost of running it.
Contact us via email@example.com.