For many Shopify app stores, the cost is a significant barrier to marketing and advertising. In a world where 30-second radio and TV ads can cost hundreds of dollars, it’s difficult for small businesses to cope. That’s why large companies with advertising and marketing budgets run into the thousands and millions of dollars dominating billboards, newspapers, magazines, radio, and television. However, read carefully what I write below. Continuing Part 1, I will reveal to you the cheap but exciting and successful ways to attract customers.
‘Free’ works like magic!
Everyone loves free kinds of stuff. Give away some of your products and services for free. That brings three very positive and interesting things for your online business:
First, it lets people know that you exist. Secondly, it gives you an opportunity to prove the worth of your product or service and show that it works. Third, it gives your prospects a risk-free way to try out your products or services without spending any money. And if customers find value in your products or services, they will be willing to pay for it.
Suppose Adam wants to start a barbershop in his neighborhood and he is looking for a simple, inexpensive and effective way to advertise and launch his new small business. He decided to put a sign in front of his hair salon “Haircut free, only the first 20 people.” This is like a sure sign that will attract a lot of attention, right? That is the power of free! Anyone stepping into his store to cut his/her hair for free and love this service will happily return next time to pay for it. And they will probably tell their friends, colleagues, and neighbors about the new “cool” hairdresser.
Most people have weaknesses in the word ‘free’. In their mind, there is another opportunity to enjoy or use something without spending money. Customers love ‘free’ because they have nothing to lose. They just sit back, relax and enjoy the service or product without experiencing any “economic risk”. A free shipping worldwide service can bring this sense too. However, you have to make sure that free stuff does NOT exist forever. From the beginning, determine how many people will enjoy the free stuff or how many days the ad will last. Not everyone will get free stuff. It is a scarce factor that makes it very attractive.
Offer discounts and deals
People often see discounts and deals as an excellent opportunity to save money and enjoy a product or service for the whole with far less cost. Discounts and deals often affect the customer to purchase more products or services than planned initially. They like to ‘take advantage’ because similar products may not be cheap until tomorrow. It is also a powerful way to promote your brand. There are currently some sites in Africa that advertise great deals for customers experiencing hunger every day. So don’t hesitate to sales discount on Shopify to make a profit.
Like free stuff, discounts and deals also work well. It is another creative and low-cost way to attract more customers to your business and also boost eCommerce conversions.
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