Suddenly, the festive season is in touch distance. You can almost smell the bread, crushed wine, and spruce tree. That means it is time to implement your carefully planned Christmas email marketing strategy. It would light up the festive market as effectively as Rudolph lighting up the night for Santa Claus. At least that’s the plan, right? Let me review 4 ways to build a successful email marketing strategy for a successful Shopify marketing strategy.
Make it easy for people to recognize you
For 68% of consumers, the familiarity with the sender’s name is the number one reason they open. Does it make sense? Spams take over their inbox every day. When they navigate the “battlefield” in their inbox, a familiar name is often the difference between your email being opened and the others being thrown towards the trash. We recommend using your business name, but if you always use something different, now is not the time to change it. Sometimes, the sender field may default to an email address, so open your email software and review. It pays to be sure.
Get the right headline
If the sender name is the most important element in your email, the subject line will be “decisive” in a second. Taking time to do the right thing will help you increase conversion rates. Unfortunately, there are some hard and fast rules when it comes to the subject line. Numerous important and final elements, your subject line should be controlled by the context.
- A total of 50 characters or less
- Don’t repeat anything from the sender field
- Absolutely no typos
- Seriously, misspellings
- Don’t spam
Make sure your email is mobile-friendly
If you do this efficiently, immerse yourself in a moment of self-satisfaction and move on to the next point. If not, please pay attention to our words. Email open rate on mobile has increased by 180% in three years. Moreover, 91% of consumers check their emails at least once a day from their smartphones. Learn how to make your e-mail interface more user-friendly with smartphones.
If you’re running a Shopify store, you can use mobile-friendly apps like shopify free discount app and best currency converter app shopify.
Do not pack your email with too much content
Christmas is the best time to eat. However, eating too much will get us tired. Do not let your readers do the same with your content. You have the privilege of being in the inbox of the reader. If they open your email, you can bet your Christmas turkey that this person does not want to read a bunch of content. Chances are they are browsing on their smartphones for a few spare moments while boiling water. Their minds are probably somewhere between the sweat of work time, the confusion of Christmas shopping and the imagination of setting foot up with grinding alcohol and a good Christmas movie.
So keep in mind that concise and clear content is always a top priority for you.
Read more at How to sell online.