Remarketing is such a powerful tool in Google AdWords. The chance to earn a conversion score (and improve your ROI) increases significantly among shoppers who have confirmed their interest in your business. Setting up a remarketing campaign is smooth and quite simple. But like any other aspect of online advertising, you won’t make the most from remarketing unless you pay close attention to the details. The tips to boost the success of your remarketing campaign below will boost your Shopify e-commerce sales.
Get started with top-performing campaigns
Comprehensive expansion into remarketing can significantly increase your AdWords costs. For the best ROI while minimizing your costs, consider focusing your remarketing efforts on top performing campaigns. This is the lowest result because you know your offer works and is just a push for more conversions in your campaign. Then, as you get more experience, expand to other campaigns in your account.
Don’t be afraid to bid aggressively
A study by Wordstream found that although clickthrough rate was denied over time, the conversion rate nearly doubled among shoppers who viewed the ad twice! This is a big issue and worth more than what you would pay for regular ad placements. Remember, with remarketing, you’re showing your ad to leads who have shown interest in your product or service. This tends to lead to higher conversion rates and lower cost per sale.
Of course, not all site visitors must be treated equally. Priority and bidding are stronger for visitors who continue to descend on the sales funnel. And don’t forget to create favorable conditions for them when shopping with a money converter app Shopify.
Create a remarketing campaign for known customers
Remarketing is excellent for connecting with interested shoppers, but don’t forget real customers. You can specifically target people who have made a purchase or request more information. Do this with campaigns explicitly designed to promote new goods and services. Remarketing is also a great way to inform your customers about sales, and other special offers as well as discount products on shopify. These campaigns are more likely to resonate with people who have built trust in your business.
Take advantage of broad keywords
The broad match keyword is often referred to as the kryptonite of the keyword list. They are vague and not unique. They will help you make a lot of traffic, but a large portion of that traffic will not be from the interested shoppers. Unless it’s a remarketing campaign!
The broad match keyword is great with remarketing because you only target shoppers with interest. For instance, if you own a home paint online business, you maybe wouldn’t want to use “paint” as a keyword because you get too much irrelevant traffic from other searches. However, if you’re targeting people who have shown interest in your business, you don’t need to worry much about finding you again with search-related paint – even if it’s not related.
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