According to the Baymard Institute, 69% of online customers quit their bill. Meanwhile, a survey of 1,044 clients indicated that 27% of customers do so because the payment process is too long or complicated. Some tips and tricks can help you both create a better online shopping experience for your customers and prevent them from leaving their ‘shopping cart’. Besides, you can optimize your website by creating the Facebook Inbox Messages app provided by the Shopify platform.
Try out the following tips, your customers will have a pleasant, efficient and uninterrupted shopping experience.
Simple but effective tricks
Make the whole process of shopping enjoyable, comfortable and visually stimulating. This is the advice of David Turner, senior director of Oracle NetSuite in the Middle East and Africa. Every non-necessary step or website is a chance for your customers to leave. Take advantage of automated tools and don’t force your customers to set up passwords for their accounts. In addition, make sure that the goods that your customers search are always available if you do not want to disappoint them.
Customers who are unfamiliar with your brand may find it difficult or questionable. An excellent way to solve this problem is to provide a service that answers any customer questions. It could be a telephone hotline or online chat service. Elie’s online store, Floom, often has the slogan ‘If you need… we’re here to help!’. It appears along with the friendly smiley face of the online consultants. It is a smart trick that you need to learn.
According to one survey, 61% of customers left their ‘shopping cart’ because of the extra cost, such as shipping and tax. For small companies, free delivery is a difficult task. However, you can be transparent about the cost as soon as possible to avoid annoying customers. That’s the suggestion of Isabelle Ohnemus, founder of the EyeFitU shopping application. Ohnemus also indicated that it is possible to encourage them with a free shipping suggestion banner if the amount in the bill exceeds a specific number.
Don’t forget to create personal feelings for customers, according to Camilla Brown, co-founder of Collagin. For example, with Collagin, every order has a personalized email response. They all have the name of the customer, suggesting them the best way to enjoy the gin. It also has the signature of the head of the company. This gives the customer great satisfaction. Everyone wants attention. A small hint is that Email With Love App is a fantastic tool for you to thank your customers.
They even enclose a handwritten note with the checker’s name. This gives consumers the feeling of buying from real people and being genuinely grateful. They are also more likely to remember brands and have the ability to come back for positive experiences.
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