Facebook is the important part in businesses’ marketing strategies. A social networking site is a place where companies could connect with customers. Now, it is becoming a dynamic advertising platform to produce the same types of results as search engine optimization.
If you are a business on Shopify, you should consider using Facebook Ads.
Business can create a huge source of traffic that ultimately leads to sales by using the paid Facebook ad. However, it is only when they’re properly planned and executed.
When planning Facebook ads campaigns, social marketers to keep these three things in mind.
Think of Facebook campaigns as search campaigns.
Businesses should make a plan for the Facebook campaign the same way they do SEO keyword campaigns. For example, rather than wasting money on untargeted ads that are unlikely to convert to sales, a shoe company might purchase the keywords “riding boots” to have their ads appear to individuals searching for that term.
You can work with a third-party partner when creating campaigns to create a custom audience of customers who bought that are similar to your product or service.
Keep your ads fresh
It quickly gets old to your Facebook audience if you run the same campaigns for your products and services over and over again. Then, this can make them hide your ads from their newsfeed. Therefore, you should update pictures and copy for your ads to keep customers interested.
Note that customers don’t come to Facebook to make a purchase.
When people intend to purchase a specific product or service, they usually Google it. However, when people log on to Facebook, they want to connect with their friends and they’re not there for the ads. Thus, grabbing potential customers’ attention enough that they will either go back and Google your product later is the goal of any successful Facebook ad campaign. Besides, customers also even click through to your website right from Facebook.