While most companies are busy raising their social media budgets to pay or expand their video marketing, a few of them focus on the pure power of a cheaper, more personal and often more effective strategy, word of mouth. Some of the most successful companies have realized that the most powerful way to promote their brand doesn’t come along with a high price. Instead, they rely on creating customer conversations. The great thing about word of mouth is that it affects 59-91% of all purchases, but very few people have a strategy for it. With Shopify best apps 2019, help your business have a successful start to the new year.
Be intensely personal
It is almost impossible to even study computer machines to make an ad that is targeted directly to every one of the 40,000 potential customers. However, that’s precisely what your customers can do through word of mouth. They know more about their friends than you. Therefore, let them tell your story in a way that will connect with those friends in ways you can not.
Even social media can’t reach such a level of personal communication. It accounts for only half of all word of mouth conversations. However, direct spending on social media in the United States is expected to increase from $ 4.3 billion to $ 23.6 billion by 2019. While other businesses are busy continuously promote their paid social budgets, think about how you can tell your customers. When you feel more customers coming to your store with this method, use the sales discount on Shopify. Take advantage of this opportunity to motivate them to buy your products.
We were there on Saturday night: you and your friends wanted to go out for dinner, but no one wanted to take the time to study every available option. Instead, your friends shout out their favorite places or mention a few new places they’ve heard from colleagues. In a short time, your team has chosen a destination (and you’ve learned about a few new places in the process). Almost everyone will choose this type of organic recommendation.
You can use upsell app on shopify to create upsell popups and persuade customers to buy more products.
Capitalizes on trust
We are living in a time when the algorithms of advertising strategies have become extremely complex. It’s easy to get caught up in those algorithms and forget about the fundamentals of business growth. You just have to have strong customer support who are willing to help you. If your customers are willing to do it for you, you should do everything possible to help them. The world is flat. So your e-commerce site will be visited by many international friends. Don’t confuse your customers with currency conversion, let the currency Shopify app help them.
Consumers are willing to receive advice from their friends, especially those who have experience. While research from Nielsen and Edelman shows that nearly half of consumers trust businesses around the globe, 83% of Americans trust recommendations from friends and family. It is straightforward. Friends often have no financial interest in pushing products or services. So, the reliability and persuasiveness of recommendations or referrals increase accordingly.
Don’t miss out on other useful articles at Autoketing Blog.