Customer is the key to the success of a brand. Thus, it’s important for businesses on the Shopify platform to attract customers and build the loyalty. The website is also one of the important means of communication for enterprises. That is the reason why businesses should optimize your website and create the best experience for the users.
For maximum customer engagement, Bordson offered the following tips to help the small enterprises optimize their Web presence:
Make your website experience appropriate your customer-service experience. Consumers expect the same type of experience with an online brand as they would in-store in today’s increasingly mobile and Web-centric world. Bordson recommended allows visitors to complete as many interactions as possible by enabling features on your website. Therefore, businesses can create a seamless customer service experience.
These features include easy-to-access contact and purchase information, and detailed descriptions of each of your products and services. Besides, it also includes a way for consumers to reach enterprises quickly, like links to your social media pages or the facebook customer care live chat.
Use social media as a communication tool
In recent years, social media for businesses develops considerably and it plays an important role in communication for the brand.
Social media is a way to share and promote content on your website. Besides, it can and should be used as an extension of your customer service.
Bordson told Business News Daily that the focal point for your brand’s information should be your website. After you can get beyond that, you should take the advantage of social media because of this a way to reach out to clients in a cost-effective way.
You can bring the customers to your website in unique ways (sharing a blog post that will help answer a customer’s question) by a line of communication between your brand and your customers with Facebook, Twitter, and other sites.
Don’t forget to read part 1 to know more.