In the technological era, selling online is becoming more and more popular and digital marketing is also developing. Social media is considered to be a cheap and powerful tool to market your business. If you are running an online store on Shopify, you shouldn’t overlook it. Because social media video marketing is affordable, accessible, and
You know video on Facebook is king. The video is now used more and more popularly and you can see several videos when you scroll through your feed. How you can take advantage of Facebook Live for your businesses on Shopify? Firstly, you should share videos of your product or service on a regular basis.
It is said that video is now developing on social media. Therefore, Facebook Stories and Instagram Stories are also used as the tools for businesses including merchants on Shopify to promote the brand and reach more audiences. In Part 1, we showed you the benefits of Facebook stories and we will talk about Instagram Stories
Videos are thriving more and more on social media. That is the reason why social media platforms are constantly evolving video features, including Instagram Stories and Facebook Stories. These features are quickly becoming popular marketing tools which small brands including merchants on Shopify shouldn’t ignore. The same feature of 2 platforms is that both of
Social media is essential for business because it is an effective tool to market brand and products. This method is especially effective for online businesses. Thus, if you have an online store on Shopify, don’t forget to take advantage of it to bring your brand closer to customers. If enterprises build a suitable plan, they
Email marketing campaign absolutely is one of the most effective marketing strategies. Try your best to optimize and make full use of it for your e-commerce businesses on Shopify platform. In Part 1 and Part 2, we show you the reason why you should segment the email marketing and how to do it. We continue
Enterprises can take their business to the next level by having an effective social media strategy. It helps not only legitimize your business and promote your brand on Shopify but also reach potential customers. Therefore, every business should be on at least one social platform. You may find it’s difficult to keep up with the
Black Friday is called a gold mine for both retailers and online stores. According to an economic report, the US retailers alone got about $7.9 billion on Black Friday 2017. The revenue in Cyber Monday was about $6.6 billion. In Shopify platform, merchants earned more than $1 billion on Black Friday Cyber Monday 2017 occasion.
Until now, the email marketing campaign is also one of the most marketing strategies for businesses including the online store on Shopify. Enterprises need to give the best shot to build the best plan to take advantage of email marketing campaign for your brand. Nowadays, email is popular and more and more people use email,
It is said that the loyal customers bring more benefits to businesses than the one who makes a sale walks away. If you are an online store on Shopify, you need to know these following recurring revenue models to grow your businesses. Two of the models are shown in part 1 and here are the
Most retailers were traditionally based on single transactions. The customer walks away after making a purchase. You can grow your e-commerce business on Shopify by marketing to these customers and recurring revenue models is also a good way. You can make a profit if they come back and make more purchases but if they don’t
The number of email users by the end of 2019 is projected to grow to 2.9 billion people. Besides, there will be 254.7 million email users in the United States alone by 2020. It means that there are lots of potential customers for your emails to target. Therefore, don’t forget to take advantage of the
There is a fact that email is not only the easy but also the effective way to communicate. It is also true to businesses, especially online brands on the Shopify platform. In addition to the convenience, it is also free, so, don’t forget to take advantage of it for your email marketing. Gaining more email
Sometimes you have to change the price of your products or services to make a profit but you worry about your existing customers. However, there are many tips for every business including the merchant on Shopify to raise the prices without losing your customers. As a business, you need to put your customers ahead because
In the holiday season, if you want to attract your customers to your website on the Shopify platform, you need to optimize your site to give the best experience to the visitors. Because of the increased holiday traffic, you should improve the loading time. Besides, don’t forget to decorate your site appearance with the holiday