Understanding the psychology and desire of customers is one of the solid foundations to create the stability and development of all Marketing departments on Shopify. In a special time – 2018 is passed; In 2019, with new and successful things await, review 4 interesting insights of customers to make sure you don’t miss out on the new year break.
Customers always shop at all times
At any given time, 84% of customers are shopping and 25% of them definitely buy something, customers open mobile devices to start searching.
This is also an opportunity for brands to approach and imprint in the minds of customers when consumers are not all experts in all areas, therefore, they will need to help people understand each industry before deciding on the money.
Especially when nearly 9 out of 10 people are not completely sure about the brand they will choose when they start searching on online channels. The solution to raising the level of identification and imprinting is to find ways to help buyers – who are overloaded with the smartest decision-making options.
You can find sales pop master online to understand the shopping needs of customers to develop appropriate marketing and care strategies.
The trend of using natural words to search
Setting out relevant, specific and personalized questions about products and services is the trend chosen by “gods”. This job not only allows them to answer questions quickly and effectively, but also helps customers gain more confidence when they get exactly what they need.
The tendency of change, the desire of consumers is also different, marketers should be strategic to cover the words and phrases associated with the brand, then consider expanding search terms in natural language that customers may be targeting.
Search for similar things at a reasonable price
Sometimes buyers face the reality: affordability is not close to exactly what they want. But today, customers realize that they have the tools to find something similar to the product they want. Therefore, it is easy to understand when searching on mobile devices with the phrase “like” has increased more than 60% in just two years.
Customers want more options
Customers want to use digital media and social networks to interact with companies and employees. They still expect at the personal interaction. The phone is now a popular, very affordable tool when you consider talking to someone who is knowledgeable and willing to help you personally. In the past 3 years, the use of other channels has increased as follows:
- Self-service web (self-service) – 18%
- Online community – 39%
- Live Chat – 43%.
Consider adding shopify live chat to the website to promote real-time interaction to promptly respond to customer inquiries right at the time of occurrence. Customers may like your product, but also wonder about the price, warranty period or delivery method and increase the ability to drop the cart. Advise them right on the website is an ideal way to turn potential customers into paying customers to buy products.
Read more on https://blog.autoketing.com/.