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13 Reasons Why Your Shopify Store Isn’t Great (Part 1)

history August 27, 2020

local_library 0 minute read

“I had my Shopify Store for a while, and I’m getting low traffic and no sales. Can anyone provide some guidance on what may be wrong with my site or targeting? Thanks in advance”.

Literally every Shopify Store owners at some point

You probably have tried tons of methods. Spending money on many highly recommended paid apps, advertising, or even optimizing home pages. Somehow, your effort shows no result. Your Shopify Store is still low in traffic and no sales. What would you possibly do more to optimize Shopify Store?

Here are 13 reasons why your Shopify Store isn’t great

We all understand that the goal of creating and running a Shopify Store is to make more sales. However, it’s a mistake if you are just aiming at that target. The first priority is to increase customers’ shopping experience satisfaction. That’s the only way to win the game.

Shopify Store using Sales Pop Master by Autoketing
Shopify Store layout with Sales Pop Master by Autoketing

Please keep in mind that your customers haven’t met you in person. They had no chance to see, touch, feel, and try on your products. Though many have already familiarized themselves with online shopping, anxiety could prevent them from purchasing goods on your Shopify Store. In this case, you want to make their worries seem needless. To be able to do so, before you start spending money on advertising, make sure your Shopify Store looks professional and trustworthy.

Upgrade a proficient version of your Shopify Store with these suggestions Shopify App Store by Autoketing.

Optimize your homepage

1. Spelling and Grammar

Spelling and Grammar should be perfect if you expect customers to consider your Shopify Store as a professional business. Proofreading is crucial, and a double-check hurts no one. In case you aren’t confident with your skill, you can always rely on grammar check applications. Grammarly is a trustable tool to check misspelling or grammar mistakes. It provides both a free and premium plan. However, in this context, a free account should meet your expectation.

2. A professional well-designed logo

Shopify Store logos with a blanch background and standard text are not hard to find. You might find the logo not that important. Your monthly sales are still acceptable without it. Nevertheless, having a great logo that matches the theme of your Shopify Store is a big part of defining your brand. If your budget allows, you can hire a designer. If not, Canva is a free website that lets you design logos, posters, images for free. 

Create Shopify Store logo with Canva
Create Shopify Store logo with Canva

3. Eye-catching images and videos

Engaging images located on the homepage hit visitors with first good impressions of what product you’re selling. Customers don’t have to wander around and look for the best you have to offer. The bound rate scares us all the time. Visitors spend 20 seconds on average before deciding to stay and explore or hit the exit button. You can hit the selling point with just the first few seconds.

What are good visual contents then?

Shopify Store can diversify itself with high-quality photos, 360 degrees rotating images, or demo videos. Businesses that have a custom visual context have a conversion rate 7-times higher than those who don’t.

Customers want more videos from brands. It could film the products or experience using it. According to Shopify, 46% of consumers act after watching video advertisements. Don’t tell a story, show them.

Visual Content for Shopify Store
Visual Content for Shopify Store

Because buyers can feel and see it in person. If they’re considering buying a product, the chance is they will take from the Shopify Store that gives them more visual experience than the one who doesn’t.

Add videos to your emails, social media, or blog if you own one. Check Chipchamp out if you’re urgently looking for a free video making website for amateurs. 

Optimize a friendly Shopify Store

4- Write compelling product descriptions

Copying and pasting the manuscript to your product descriptions is a NO GO. This laziness will make your Shopify Store have the machinery and monotone. More importantly, the way you give no useful information to the products makes it seem untrustworthy.

Your product descriptions should be succinct, relevant, and interested. It needs to reflect the needs of buyers. When visitors wander on your Shopify Store, it means that they have an issue that needs to be solved. The product descriptions, as well as the customer review below, must convince visitors that this product is the perfect solution.


  • Use short paragraphs and bullet points to make the descriptions easy to read. 
  • Incorporate your brand signatures to make the Shopify Store unique and relatable.

5- Be transparent with shipping, return, privacy, and tax policies

Most shoppers look for a return policy before deciding to purchase it. Being transparent is an efficient way to gain trust from visitors at first glance.

Make sure the shipping cost and return policies appear clearly on your Shopify Store. Your goal is to erase customers’ anxiety and make them feel safe to purchase your items. 

You may not like return policy, but it helps build your customers’ trust and reduce the chance of problems that might occur in the future. Use return policies to pursue visitors to buy.

  • Use simple terms. Keep the document as simple as possible.
  • Write in English only. Do grammar and spelling checks carefully.
  • Apply a neat, yet professional template.

6- Contact Us Page

If your contact information is missing right now, add it immediately. When customers want to get in touch, in case you don’t have a Live Chat to assist them, customers will look for a contact page. 

The Contact Us Page plays a crucial role in building customer trust. The more contact you provide, the more trustworthy your Shopify Store seems to be. It makes customers believe that your Shopify Store can give them a quick response if they have issues with the orders or products. 

Buying things online gives people the fear of spending money on useless items or being ghosted by the store owner.

Autoketing Contact Us Page
Autoketing Contact Us Page

You can make their fear go away with these hacks:

  • The contact information is clear and provides helpful information. 
  • Frequently Ask Questions (FAQ): Make a list of frequently asked questions. Display a link in your Contact Us Page. Customers can self-service by looking for the answers up-front. Reduce the time of send and wait for responses for both sides. Mention the return policies clearly, shipping information, sizing information, payment options, etc.
  • A phone number: It seems like an old fashioned way but effective to be honest. It gives customers a sense of trustworthiness. Because they know your contact number in case of emergency. A business phone number becomes more important when you sell high-value products.
  • An email address: Here is the tip. Instead of using your actual email address, use an email form because bots scan websites for email addresses to spam businesses. An email form makes your Shopify Store look more professional. Moreover, it’s even more convenient for customers since they don’t have to open their email accounts to contact your Shopify Store.
  • Physical address: According to Shopify experts, addressing your Shopify Store physical location is a must-have. Customers wish to know where your business is. The absence of a mailing address makes your Shopify Store look anonymous. 
  • Social Media: 67% of over 23,000 online customers received customer service via social media. When it comes to the response rate, there are no other options that can compete with social media. If you wish to cover more channels to sell products or promote your brand, starting to boost your Shopify Store images on social media is a good idea. Social media also assist Marketing Strategies and build your brand.

See an example with Autoketing Contact Us Page

7- Make your check out mobile-friendly

62% of smartphone users do online shopping using their mobile devices within a 6-month-period.

The number only grows. Spend time to optimize the mobile experience on your Shopify Store so that you don’t lose any potential customers.

Mobile friendly interface example for Shopify Store
Mobile friendly interface example for Shopify Store

Here are some tips:

  • Make it easy to navigate 
  • Break up the check out process to avoid endless scrolling
  • Design the interface thumb-friendly
  • Improve page speed
  • Place critical elements or buttons in obvious part on the screen

Here are 7-reasons to explain why your Shopify Store doesn’t see a growth spurt in sales and revenue. Complete the journey with 13 Reasons why your Shopify Store isn’t great (Part 2) to optimize your page.

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