If you don’t have a pricing strategy you’re in trouble. Why? Because your top competitors probably have brilliant pricing strategies. Time to catch up. Here’s the thing: If you price your offers too high, you won’t land as many sales. And if you price them too low, you’ll make less money than you could.  To […]

Store owners, marketing managers, business development executives – personalized product recommendations are the future of selling online. Personalizing your customers’ buying journey by recommending products they will find most relevant can help improve their shopping experience. And a personalized shopping experience means you will spend less marketing dollars trying to persuade them to make a […]

Upselling strategies for customers is a needed step for not only traditional stores but also online stores on eCommerce platforms such as Shopify. However, none is born to be brilliant or master in all of the techniques and methods of sale. The key to becoming successful in this field is to upsell existing customers, which […]

The buying cycle is an integral part of every marketing campaign. Even though less attention is being paid to marketing strategy lately, it’s still the single most important thing in any of your marketing efforts. Understanding how your customers buy and lining up your marketing efforts, pricing, and sales process to reflect their buying process […]

On-page SEO can help your e-commerce website rank higher, engage more potential customers, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t […]

In the world of business today. The pandemic has driven brands across the world to become innovative and inventive quickly. After considering our users’ feedback, our Autoketing team has been working hard on some big updates that we’ve just released, and it definitely has some practical uses for the current COVID-19 situation. But the ultimate […]

Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale.  In this article, we’ll show you how to create persuasive calls to action. We’ll do this by going over: What is a call to action Common types of […]

Negative reviews may seem like bad news for your e-commerce store, but in fact, they are not! When you sell anything, you are bound to have unhappy customers. And that’s okay. Having negative reviews can be a blessing.  “We don’t live in a five-star world” -Matt McGee You might have considered a strategy to power […]

Facebook Messenger is the number 1 marketing channel in the world because of its large number of users through Facebook Marketing! And if you quickly seize this opportunity, it will be easier for you to gain a competitive advantage over your competitors.  Facebook Messenger makes it easier for online businesses to provide direct one-on-one customer […]

With the role of e-commerce gaining more and more significance as means to do business in these trying times of the COVID-19 pandemic, shipping has become its most valuable partner. However, the shipping costs have a notable influence on customers’ purchase decisions. In this article, we will dive deep into How to reduce shipping costs […]

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One-third of the most viewed Stories come from businesses and 60% of users discover new products through the platform. If you haven’t been using Instagram Stories for your eCommerce business so far, let me tell you this Instagram Stories function is […]

Shopping cart abandonment is one of the most crucial problems for online businesses to resolve. With more than 70% of online shopping cart abandonment, the problem is running rampant in the eCommerce market.  For every 100 visitors to your shop, that means 68 of them are walking away. It’s also difficult to mitigate the risks […]